A moving journey figure crossing a field of red motion trails

Chapter 02

THE EVOLUTION

2018 — 2020

Growth begins
beyond the comfort zone.

The Turning Point

THE EVOLUTION
BECAME DIRECTION

Between 2018 and 2020, my work moved beyond experimentation and began to develop a clearer, more intentional visual voice.

This period marked the shift from exploring possibilities to building complete systems where identity, structure, and purpose began to align.

Through branding studies, logo development, and visual explorations, I learned how to translate ideas into cohesive experiences and shape every decision with greater clarity.

These projects capture the moment when instinct became method, practice became discipline, and design began to reflect not only what I could create, but how I think.

Featured Case Studies

WORK THAT SHAPED
THE EVOLUTION

  1. 01OP ART Agency2018
  2. 02TOUSA SOLLY2019
  3. 03Selected Logos & Marks2019–2020
  4. 04Van Gogh Museum2020
TOUSA SOLLY identity with its illustrated royal character and final mark

Featured Project · 2019

TOUSA
SOLLY

Fashion Brand Identity

A contemporary identity combining royal inspiration with a fresh and accessible fashion character.

View Case Study

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