Chapter 01
THE BEGINNING
EVERY JOURNEY
BEGINS WITH CURIOSITY.
02 · The First Spark
THE FIRST
SPARK
BEFORE DESIGN BECAME A CAREER,
IT BEGAN AS CURIOSITY.
In 2016, I entered the Faculty of Applied Arts with a curiosity about how ideas could be transformed into meaningful visual experiences.
At the beginning, design was a completely new language to me. I started exploring composition, typography, color, form, and the relationship between creativity and communication.
Through sketching, observation, and constant experimentation, I gradually began to see the world differently. Ordinary details became sources of inspiration, while every assignment became an opportunity to discover a new way of thinking.
I was not searching for a signature style yet. I was building the foundations, developing my visual awareness, and learning how to turn curiosity into purpose.
03 · Early Explorations
EARLY
EXPLORATIONS
EARLY EXPERIMENTS.
REAL DISCOVERIES.
These early works document a period of constant exploration.
Through sketches, academic assignments, and personal experiments, I began testing different approaches to composition, typography, form, and visual storytelling.
The results were not always perfect, but each project revealed something new. Every attempt developed my technical skills, strengthened my visual awareness, and helped me understand how ideas could evolve from rough sketches into complete visual outcomes.
- 01
ANTI-NUCLEAR WAR POSTER
A dramatic awareness concept combining chess symbolism with nuclear imagery to present global conflict as a dangerous game with irreversible consequences.
- 02
NUCLEAR THREAT CAMPAIGN
An atmospheric poster portraying nuclear danger as an approaching invisible threat through symbolic imagery, contrast, and distressed textures.
- 03
DIGITAL SAFETY CAMPAIGN
A conceptual awareness poster exploring the risks of uncontrolled social media exposure through a direct visual metaphor of digital confinement.
04 · Learning to See
LEARNING
TO SEE
DESIGN CHANGED THE WAY
I OBSERVED THE WORLD.
Through continuous experimentation, I began to understand that design was not simply about making things look attractive. Every visual decision had a purpose—guiding attention, creating balance, and communicating an idea more clearly.
Composition, typography, color, contrast, and form gradually became more than academic principles. They became tools that helped me organize information, build visual hierarchy, and create more intentional outcomes.
With every study, I learned to observe more carefully, question every element, and understand how small details could influence the way a visual message was experienced.
- 01
IDENTITY STUDY
An early logo exploration focused on form, proportion, and visual balance.
- 02
ARABIC TYPOGRAPHY EXPLORATION
A composition-led study exploring rhythm, contrast, and expressive letterform.
- 03
ADVERTISING CONCEPT
Early poster studies exploring hierarchy, scale, and focal emphasis.
05 · Learning by Doing
LEARNING
BY DOING
KNOWLEDGE BECAME CLEARER
WHEN I PUT IT INTO PRACTICE.
The more I created, the more I understood. Each project became an opportunity to apply the foundations I had been learning and discover how ideas could develop through research, experimentation, and execution.
I began moving beyond isolated visual exercises toward more complete design outcomes. Sketches became structured concepts, concepts became compositions, and every decision started to serve a clearer purpose.
Mistakes were still part of the process, but they became valuable lessons. Through practice, feedback, and continuous refinement, I started building confidence in my ability to solve visual problems.
SAAD MOHAMED FURNITURE
BRANDING PROJECT
A complete visual identity for a furniture business, built on clean geometry, warm tones, and a strong, memorable symbol.
06 · Chapter Reflection
WHAT BEGAN AS EXPLORATION
BECAME A CLEARER SENSE OF PURPOSE.
The first stage of my journey was shaped by curiosity, experimentation, and continuous practice.
Each sketch, study, and early project helped me understand the foundations of visual communication and discover how ideas could evolve into intentional design outcomes.
By the end of this chapter, I had not yet defined my final style, but I had developed the confidence, awareness, and direction needed to move forward.
