01Project Opening
AUTHENTICITY IN EVERY DETAIL.
A warm and contemporary bakery and coffee identity built around generosity, familiarity, and a crafted everyday experience.
02Brand Story
Joudna was created as a bakery and coffee brand rooted in warmth, hospitality, and everyday connection. The identity connects traditional values with a contemporary visual language shaped around sharing, comfort, and human experience.
Warmth · Hospitality · Craft · Community
03Logo Guidelines
The identity is built around a bilingual logo system that balances Arabic and English while preserving a clear, recognizable character. The approved page presents the primary bilingual logo, approved lockups, construction grid, and black-and-white applications using the original artwork only. No logo reconstruction or alteration is permitted.
Original artwork only · No crop · No redraw · No AI reconstruction
04Color System
The approved palette is inspired by wheat, energy, and the natural color of early coffee beans. The color system supports warm, premium applications while maintaining strong contrast and recognition.
05Packaging Experience
Packaging was designed to elevate everyday moments through premium materials, tactile finishes, and carefully considered structures. The approved visual uses blank burgundy and gold packaging surfaces so the original logo and pattern can be applied manually without AI reconstruction.
Premium & Refined · Authentic & Honest · Warm & Inviting
06Brand in Everyday Life
Joudna extends beyond packaging into a complete operational experience. The identity is expressed through the café environment, staff presence, service moments, delivery touchpoints, menus, and printed materials.
A complete experience built around consistency and warmth.
