05 · Primary Logo
Rebuilding the foundation.
The Al Khawarizmy identity acts as the visual anchor of the system. Preserve the original mark exactly.
Chapter 03 · The Breakthrough
AL KHAWARIZMY BRAND ARCHITECTURE
This case study presents the project from the designer’s point of view: the design challenge, the master-brand logic, the identity system, and the three sub-brand directions.
- Role
- Senior Branding & Event Designer
- Category
- Brand Restructuring / Master Brand / Brand Architecture
04 · Restructuring Overview
From complexity to a clearer brand architecture.
06 · Logo Grid
Built on structure.
07 · Logo Proportions
Designed for balance.
08 · Visual Break 01
Built on structure. Shaped by craft.
09 · Logo Versions
A system built to adapt.
10 · Brand Pattern
Geometry extended into a supporting language.
The pattern is derived from the project’s original visual system and should remain exactly as supplied.
11 · Pattern Variations
A flexible rhythm, not a decorative layer.
13 · Color Palette
Charcoal and copper define the master-brand tone.
Primary project colors: Charcoal #26333B and Copper #C39258. Typography is intentionally omitted as a standalone case-study page.
14 · Master Brand Gateway
One master identity. Three market-facing directions.
Introduce the transition from Al Khawarizmy into AURA, ELAN, and ALGO.
15 · AURA — Brand Intro
AURA translates the system into a ready-made furniture direction.
AURA serves the B2C side through standard and ready-made furniture. Present it as a design decision inside the architecture, not as a sales presentation.
16 · AURA — Product System
Standard furniture, shaped by a defined visual role.
17 · AURA — Target Segment
A clear B2C role within the family.
This page clarifies AURA’s market position and audience as documented in the original presentation.
18 · ELAN — Brand Intro
Custom production required a more expressive identity voice.
ELAN serves the B2B side through custom production, wall cladding, and tailored furniture solutions.
19 · ELAN — Product System
Bespoke execution, translated into a distinct brand character.
20 · ELAN — Target Segment
A high-end B2B role inside the architecture.
Keep the page focused on ELAN’s function within the brand system rather than presenting it as a standalone company profile.
21 · ALGO — Brand Intro
A digital-first direction for distinctive wooden accessories.
ALGO represents the online B2C side of the architecture. Use the original visual as supplied.
22 · ALGO — Product System
Accessories designed for a direct-to-customer model.
This page should remain grounded in the original product direction.
23 · ALGO — Target Segment
A focused online B2C role.
24 · Closing
From one operation to a clearer brand ecosystem.
The project brought one master identity and three specialized sub-brands into a clearer system capable of serving different audiences and product models while maintaining a shared foundation.
